Event Marketing Services

At MassMutual Center, your success is our success. Let us help you maximize exposure and increase attendance at your event with services that save you time and money. Each event booked at the MassMutual Center can receive significant exposure through existing programs and cross-marketing opportunities. To learn more about the options available for customization for a successful event marketing, advertising, and promotion plan, please ask your Event Manager.

The following resources are available for your event*

• Press release and media advisory creation and distribution to our extensive lists of local and outer lying media contacts
• Coordination and delivery of media drops to local media
• Event listing on the MassMutual Center's web site
• Placement of event brochures (provided by show promoter) in the MassMutual Center
• Event calendar listing on MassMutual Center's website
• Cross-promotional opportunities with local radio stations

Additionally, we can help coordinate or assist with the following*

• Coordination of press conferences
• Media buying and placement
• Trade for advertising
• Third-party promotional opportunities
• Planning and coordination of promotions

*Some services are fee-based

40,000 sq. ft. exhibition hall  •  9,000 sq. ft. of adjustable meeting rooms  •  Thousands of hotel rooms

The MassMutual Center is owned by the
Massachusetts Convention Center Authority
and operated by Global Spectrum.